Monetization through Online Advertising
42SQL Principal Ronald Bradford was the moderator at the Ultra Light Startups September 2008 Entrepreneurs Forum for a panel discussion on “Monetization through Online Advertising”. With a great turnout of 44 attendees there was plenty of active discussion before, during and after the presentation.
A large number of publishers were present, keen to hear input from our 4 expert panelists. Topics covered include understanding the different models such as CPM, CPA, CPS etc, which models are best aligned for the advertiser, dealing with Ad agencies, brand identity, successful metrics, social networks, contextual based advertising, relevance ad placement and leveraging current news cycles.
Fully 1/3 of attendees indicated presently using or intending to use video on their respective sites, highlighting conversation around user generated content and the different approaches for video advertising and user retention.
There was also a short presentation about InSite NY by Vinay Jain, providing an entrepreneurial mentorship bringing Columbia and NYU Business and Law students and New York entrepreneurs together pursuiting venture capital and angel investments.
Thanks to the panel speakers Max Ramirez from Blinkx, Alex Baydin fromPerformLine, Derek Lee from SocialDough and Noah Robinson of MERCENARY International and to the organizer of Ultra Light Startups, Graham Lawlor.
You can get a detailed log of the events proceedings as well as photos at RedRussak’s Online Marketing Blog.